Privacy Policy

Effective August 9, 2011

PLEASE NOTE: Our Privacy Policy may change at any time. Please check back regularly for changes and updates.

This Privacy Policy applies only to information collected by and by the website and has no bearing on any information that may be collected by’s partners or affiliates or by any linked, referring, or affiliated websites.

If you have any questions or concerns regarding our Privacy Policy, please send us an e-mail at:  contact [at]

At (hereinafter “we,” “us,” “our,” or “ourselves”), we take our ethical responsibilities and your privacy seriously. We recognize that you are sharing sensitive information with us. We have a strong commitment to providing excellent service to all our customers and visitors of this website, including respecting your concerns about privacy.

This Privacy Policy discloses how we collect personal information, the types of personal information we receive and collect, our use of information from current and former customers and website visitors, as well as the steps we take to safeguard your information. We hope that the disclosures in this Privacy Policy will help increase your confidence in our website.

If you use this website, you implicitly agree to the terms and conditions of the Privacy Policy in effect at the time of your use. You also acknowledge that the terms and conditions of our Privacy Policy may change at any time without advance notice and that you will be subject to the new terms and conditions of such an updated or revised Privacy Policy. Website

Our website does not collect personally identifiable information from your computer when you browse this website and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, your e-mail address, or any other personally identifiable information.

The Information We Collect

When we need to collect personally identifiable information from you, we will ask you to voluntarily supply us with the information we need to allow us to process your request. The personal information you share with us will allow us to provide you with relevant information on buying gold and silver, precious metals IRA, investing in precious metals and other precious metal investment programs, products, and services in which you express an interest.

We may ask you for information such as (but not limited to):

  • Name
  • Telephone number
  • E-mail address

This information may be collected from sources such as (but not limited to):

  • Our communications with you, including information we obtain when you register for a Gold Principal service or otherwise volunteer information such as your financial aid need, your income, or your

How We Use Personally Identifiable Information

We may disclose your personally identifiable information (“personal information”) in order to effect or carry out any transaction that you have requested of us, or as necessary to complete our contractual obligations with you. The personal information collected on this website and our affiliated third parties will be used to operate this website and to provide the services or products you have requested or carry out the transactions you have requested or authorized.

We reserve the right to sell, rent, share, or transfer your personal information to affiliated and/or nonaffiliated third parties for any purpose at our sole discretion. We may share your personally identifiable information with affiliated entities that are directly or indirectly controlled by, or under common control of,

We may use your personally identifiable information for auditing, research, and analysis to operate and improve technologies and services. We may use your personal information to provide customized content and/or promotional offers by means of e-mail advertising, telephone marketing, direct mail marketing, Web banner advertising, as well as other possible uses. We may also change or broaden the use of your personal information at any time.

Aside from the ways mentioned above, we may sometimes use your personal information in other ways, including sharing your information with affiliated and/or nonaffiliated third parties so that these third parties can send you promotional materials, or using your information to send you promotional materials ourselves. By “promotional materials,” we mean communications that directly promote the use of websites, products, services, or the purchase of products or services.

You may choose to “opt out” of certain uses of your personal information, as described in the following “Opting Out” section.

Opting Out

We offer you choices regarding the use of your personal information whenever reasonably possible and provide you the opportunity to “opt out” of having your personally identifiable information used for certain purposes.

You may decline to provide personal information to us and/or refuse cookies in your Web browser, although some of our online features or services may not function properly as a result.

If you no longer wish to receive promotional e-mails from us, you may opt out of receiving these e-mails by following the “Unsubscribe” link at the bottom of any one of these promotional e-mails. If you no longer wish to receive other promotional communications from us, you may opt out of receiving these communications by following the instructions included in each communication. You may also opt out of receiving promotional e-mails or other communications from us by contacting us at the e-mail address, mailing address, or phone number provided on the Contact page..

Please note that any such opt-out action you take will not apply to transactional e-mails or other non-promotional communications that we may transmit to you regarding any established account that you have with

By providing your personal information to, you are consenting to the collection, use, and disclosure of such personal information in the manner described in this Privacy Policy. We provide you the opportunity to withdraw your consent at any time, according to the procedure described in this “Opting Out” section.

You may withdraw such consent at any time by calling us at the telephone number provided below, by sending an e-mail to the below e-mail address, or by mailing a written request to us at the following address:

Gold Principal
Attn: Marketing Opt-Outs
235 East Broadway Ave.
Long Beach, CA 90802
E-mail: contact [at]

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. The provisions contained in this Privacy Policy supersede all previous notices or policies regarding our privacy practices with respect to this website and to Gold Principal collection of customer and website user information. Any and all changes to our Privacy Policy will be made here, on this webpage. The effective date at the top of this webpage will identify when our Privacy Policy was last updated or revised.

We encourage you to check our website frequently for the current Privacy Policy in place, which will keep you informed of the steps we are taking as part of our commitment to protect your information and to provide you with improved content on our website in order to enhance your online experience. Upon any material changes to our Privacy Policy, we will post those changes to this webpage.